IN 1950, DON FRANCISCO “EL GÜERO” HILL FOUNDED JARRITOS. HE WAS AN ACCOMPLISHED CHEMIST AND TINKERER WHO ALWAYS LEFT HIS BEAKERS AND JOURNALS ALL OVER THE HOUSE, ESPECIALLY THE DINING ROOM.
THE ORIGINAL JARRITOS FLAVOR WAS COFFEE. YEAH, WE KNOW, MOST PEOPLE LIKE THEIR COFFEE HOT AND NOT CARBONATED. SO OUR FOUNDER GAVE FRUITIER FRUITS A TRY, AND MANDARIN WAS BORN. OTHER FLAVORS SOON FOLLOWED, LIKE TAMARIND, LIME AND FRUIT PUNCH.
NO FRUIT IS HARMED IN THE MAKING OF WATERMELON-FLAVORED JARRITOS, UNLESS YOU COUNT THOSE MILLIONS OF WATERMELONS WE GO THROUGH EVERY YEAR.
JARRITOS WAS BORN IN 1950. BY 1960, IT WAS BEING BOTTLED AND SOLD IN 80% OF MEXICAN STATES—MAKING JARRITOS THE BEST-SELLING, NATURALLY FLAVORED SOFT DRINK BRAND IN THE COUNTRY.